The Mitavite® Story
The Mitavite® Story
In the mid 1980s, horse owner, racing enthusiast and businessman Bob Lapointe saw an opportunity to improve the racehorse performance by improving the nutritional value and palatability of the horses' diet. Already heavily involved within the food industry, Lapointe put together a plan to produce specialist equine feeds, building the first Mitavite® feed-mill on his own property, Muskoka Farms at Gunderman, close to Wiseman's Ferry in NSW.
As the business grew, Dr. Ray Biffin was appointed to further the development of the Mitavite® product range. Ray is still closely involved with Mitavite® today, providing veterinary and nutritional consultancy services and helping to keep Mitavite® at the forefront of equine nutrition. Lapointe joined forced with NSW Enterpreneaur Sam Rutherford and Sydney Veterinarian Treve Williams. The three men shared a common goal. They wanted to take the guesswork out of horse feeding by providing trainers and horse owners with a range of horse feeds that were scientifically formulated and in their words “provided everything in the bag”.
Mitavite® is well known for the use of new techniques to formulate complete feeds, including the development of horse-specific amino acid profiles, the analysis of energy pathways and the understanding of the interaction and metabolism of vitamins and minerals through the horse's digestive system. A critical Mitavite® led innovation was the process of ‘steam extruding’, which continues to be a favoured horse feed type due to the inherent benefits to the horse.
As the business grew, Dr. Ray Biffin was appointed to further the development of the Mitavite® product range. Ray is still closely involved with Mitavite® today, providing veterinary and nutritional consultancy services and helping to keep Mitavite® at the forefront of equine nutrition.
The Mitavite® production mill, now located on the NSW Central Coast, has been continually expanded to meet the growing demand and to ensure that the highest possible quality standards are maintained. In 2018 a multi-million dollar investment was made to again improve and enhance the Mitavite® mill, with particular focus on improving consistency of product quality.
As recently as 2021, Mitavite® successfully gained HACCP accreditation, which is a reflection of the high quality standards in place, and our ongoing commitment to excellence in all areas of the business.